WHY WAS RELIER CREATED?
Everything starts from wanting the way of consuming to change, leaving the linear towards the circular. The planet and we speak in many different ways, but few dare to think up and take action.
We come from a small city, traditional both in the way of thinking as well as in generating and offering opportunities, so one of my intentions, before even coming up with the name of the brand, had to be reflected through new and better conditions for make people live more comfortably.
Sustainability not only refers to the impact we generate on our environment, but also to the way we do business and connect with everything our StartUp is related to (customers, suppliers, community, and work teams).
WHAT MOTIVATES YOU TO CONTINUE BUILDING WITH RELIER?
Knowing that much remains to be done on issues of plastic pollution, not only in the country and also in the world, I feel that with the team that exists and will exist, we will not deviate from the intention of finding solutions regarding socio-environmental damage.
Therefore, today we start with a Clamshell, but we are already targeting other segments that also need to be rethought, since technology, among other things, favors the questioning of how to do things better.
This is how our ambition focuses on the why behind each step we take, being aware that every action has a reaction and/or consequence in life.
WHY DO YOU THINK RELIER IS IMPORTANT?
Everything starts from the basis that Relier is planted as a dream of three people who seek to become agents of change.
It is not uncommon to think that the way we transport food has become one of the worst sources of environmental damage that we know of. By this I mean the water crisis, land use, indiscriminate felling of trees, among other ways in which we are depleting our natural resources.
I risk it by saying that, if we could interview the majority of humanity regarding how we should consume, there would not be a person who, deep down, does not support the idea that everything should be more equivalent: for each resource that we extract from the planet, we must seek the way it comes back.
Today we have world plastic production amounting to 460 million tons, representing a little more than 3.4% of global greenhouse gas (GHG) emissions. Is it something we are proud of? Here I am emphatic in saying that this is a no.
WHAT DO YOU THINK IS YOUR IMPORTANCE TO THE COMPANY?
I am the CEO of Relier, where my main task is to be, in a way, the cornerstone of this tremendous project.
For that I have to make sure that I contribute with the greatest effectiveness and consistency in the different tasks that are presented, regardless of whether there is a lot of tension, stress or calm in the process. Of course, never forgetting the purpose, mission and vision of Relier, as well as the use of effective and empathetic communication.
I will never stop saying how lucky I was to start everything with people who are excellent human beings rather than professionals, where, without a doubt, the message, strategies and planning are often enhanced by feeling that there is no ceiling.
If I were alone in this, I would probably be a good Business Engineer or maybe a leader within a company, but thanks to the team, I aspire to be a great CEO.
WHAT ARE YOUR HOBBIES?
I really like sports a lot. It moves me, energizes me, and makes things make so much more sense.
My favorite? Contact ones. Discovering MMA (Mixed Martial Arts) was like “love at first sight”. I keep thinking about the dream of making my amateur debut in the short term, especially seeing how hard it is for me to leave home before the UFC events end, even more so if they are PPV (Pay Per View).
I relax and lose myself writing-reading. I verified the reality of the idea that “new worlds are discovered”, so I am sure that it will be something that I will never stop doing (but in my own way).
Being alone? A “little fed up” hobby to be honest, although I really enjoy being with my people and giving them all the love I can. What yes? There is no way to talk alone during the day, especially in the shower, since I feel that the best ideas have come from this very place.
